There are several ways to improve user engagement. A clean and tidy website ensures easy navigation for users. Make sure your website is also optimized for mobile devices, as many people browse the web on their phones nowadays. Providing important and relevant information on your website will also increase user engagement. People tend to look for key details such as dates of special events and fees for the services you provide. Therefore, it is in everyone's best interest to have this information readily available at the click of a button.